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    THE NEW SANTA CRUZ

the ruination of santa cruz

 

 

 

California's Housing Problem for Many: The Financials Do Not Work
 
An unholy alliance has developed between investment-backed developers and California's city planners where studios apartments and condominiums have, and continue to be built that, are only affordable by new arrivals and subsidized city housing programs - at the expense of the cityscape?

 

Top Areas for New Build Build Cost Monthly Studio Rents Rent vs. Minimum Wage

Los Angeles & San Diego: Consistently lead the state in overall residential permits, multi-family apartments, and single-family home construction.

 Bay Area (San Jose & San Francisco):

High demand and local permitting put urban centers in the Bay Area near the top for total authorized housing units.

Apartments / Multi-Family Units: M
Market-rate apartments average roughly $430,000 to $480,000 per unit.

Publicly subsidized or affordable housing units see significantly higher costs due to regulatory compliance, averaging $550,000 per unit state-wide and peaking near $664,000 to $737,000 per unit in the San Francisco Bay Area

San Francisco $2,740–$2,862
San Jose $2,460
Santa Cruz $2,241
Studio City $2,112
San Diego $1930 - 2224
Los Angeles $1,718–$1,971

Full-Time Monthly Gross Earnings: Working 40 hours a week at the state minimum wage of $16.90/hr generates approximately $2,929.33 per month before taxes.

"Affordable" Rent Target (30% Rule): To avoid being "rent-burdened," a minimum wage worker should ideally spend no more than $879 per month on rent.

 

 

 

 

 

 

 SANTA CRUZ, CA  LUXURY BLOCK 'TRADED' TO SEPARATE THE CLASSES BY THE BAY
The super luxury block skirted the affordable housing rules to keep it 'premium.'

 

 

 
Anton Pacific  Pacific Station North
 
7 story
Height: 85 feet
Area: 423,628 sq.ft.
 
Housing units: 207 
(below market rate units 0*)
 
7 story
Height: 88 feet
Area: 136,111 sq. ft.
 
Housing units: 128
(below market rate units 128 (100%))

Ground floor retail: 11,000 sq. ft.

Ground floor retail: 6139 sq. ft.

Anton Pacific:

The developers of the 400,000+ sq.ft. Anton Pacific on Front Street, Santa Cruz built a luxury block of condominiums  with top-end condos renting for $7,500 a month.  They were given a pass to the state's affordable housing mandate in exchange for 'donating an undisclosed amount of land' to extend the 136,000+ sq.ft Pacific Station North development which is 100% affordable housing.

Amenities:

   

 

"Public records and local planning documents for the Anton Pacific  development in downtown Santa Cruz do not specify an exact acreage or square footage for the land dedicated to the city. Rather than a specific land measurement, the developers and financiers (Anton DevCo and CrossHarbor Capital Partners ) ownership of the former Pacific Metro station properties involved dedicating/transferring those assembled parcels directly to the City of Santa Cruz. This land transfer served as an in-lieu fee contribution for affordable housing to clear the way for the city and the Santa Cruz Metropolitan Transit District to build the consolidated Pacific Station North and South transit and affordable housing projects"

 

-------------

Anton Pacific Ownwrship

(100% owner)


CrossHarbor Capital Partners is a prominent real estate private equity firm based in Boston, Massachusetts. Founded in 1993 by Samuel T. Byrne and William H. Kremer, the firm manages institutional capital and invests exclusively in commercial real estate across the United States.
 

 Core Investment Strategies


Capital Placement: Functions as a direct buyer, joint-venture equity partner, or lender providing debt.
Asset Targets: Invests in value-add and opportunistic properties, targeting distressed or underperforming real estate.
Housing Types: Funds multifamily apartments, workforce housing, student housing, and senior living facilities

 

Business Scale & Operations


Assets Under Management: Oversees over $10 billion in real estate assets.
Track Record: Executed more than 380 transactions totaling over $34 billion in value.
Investor Base: Manages funds for university endowments, public pension funds, and sovereign entities.
Office Locations: Operates out of its Boston headquarters with investment offices in Chicago, Los Angeles, and New York.

 

 Pacific Station North Ownership (non city)

(percentages of ownership are not public knowlwdgew)

Pacific Station North in downtown Santa Cruz is a public-private partnership developed by Eden Housing and For the Future Housing, Inc.. The underlying land parcels are owned by the City of Santa Cruz and the Santa Cruz Metropolitan Transit District (METRO), which also integrates the new downtown transit hub. The residential and affordable housing components upon completion are operated and managed as affordable housing by Eden Housing.

(1)Eden Housing Investors

(primary developer and investor)

Eden Housing partners with institutional lenders, banks, and corporate investors—such as Bank of America, Chase, and Citibank—to finance affordable housing developments through Low Income Housing Tax Credits (LIHTC) and public-private funding across California.

Investment & Funding Structure: Tax Credits: Relies heavily on federal and state Low Income Housing Tax Credits (LIHTC).

Key Financial Partners:  Collaborates with major institutions like Bank of America, Citibank, Chase Bank, and regional groups like Housing Trust Silicon Valley.

Capital Sources:  Blends private equity investors with public subsidies from CalHFA, CCRC, and the California Department of Housing and Community Development (HCD)

 

(2)For the Future Housing, Inc

For the Future Housing, Inc. partners with major financial institutions, public agencies, and non-profits to develop affordable mixed-use and multi-family real estate projects. Their institutional and project-level partners typically include entities like Eden Housing alongside regional and state housing departments.

Key Project Partners & Funders Development Collaborators: Mission-driven non-profits like Eden Housing.

Financial & Public Backers:  State housing departments, local municipal bodies, and banking partners (such as US Bank and Berkadia) providing Low-Income Housing Tax Credits (LIHTCs) and sustainability grants.

Community Stakeholders: Local health and service providers integrated into their mixed-use ground floors

 

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workbench

 

How Santa Cruz, California, Progressive Politics Created The Housing Shortage
and is now destroying the city by permitting luxury condos.
 
 
Before                                                              Now
 
 
In 1979 the Santa Cruz city passed Measure O to cap housing growth at 1.4% and in 1981 a firmly progressive majority took control of the council and their policies further prioritized slow growth and neighborhood preservation
 
However no such cap was imposed on UCSC which between 1979 and 2025 increased its enrollment by some 14,400 while the general population growth only increased by some 6,400. 
 
A housing shortage was born and in 2024 Sacramento, as part of a state-wide home building program, ordered the city of Santa Cruz to build 3,736 new units
 
Although UCSC is building a 3,000+ bed development on its campus, in response to the 2024 housing mandate the council is overbuilding the city with disproportionally large and expensive high-rise investment-grade studio apartments and condominiums that not only are financially out of the reach of locals but that, if and when occupied, will strain the city's resources and utilities and cause more traffic congestion.  And if that is not bad enough these will do nothing to solve the city's housing problem.
 
 
 
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NOTES:
 

1) The city's political shift from conservative to progressive:
 
In 1979, the election of progressive activists Mike Rotkin and Bruce Van Allen to the  Conservative-leaning Santa Cruz City Council set the stage for a political shift.  A progressive majority was secured in 1981 when additional left-leaning members joined the council, launching a long era of local progressive governance.  Activists shifted focus to local elections with Mike Rotkin and Bruce Van Allen winning seats and they  joined liberal member Bert Muhly to focus on greenbelts and rent control.
 
2) City Growth Cap (measure O)
in 1979, similar to the county, the city imposed a strict annual growth cap of roughly 1.4% on new city housing construction
 
In 1981 Two more progressive activists won election and the conservative-leaning majority was eliminated when two more progressive activists won election.  Mardi Wormhoudt and John Laird joined the council. and a firm progressive majority took control and policies prioritized slow growth and neighborhood preservation.
 
3) A cap on new housing while the city's population grew
 
In 1979, the population of the city was approximately   41,000
In 1985, the population of the city was approximately         45,000 increase of   4,000
in 1995, the population of the city was approximately         51,900 increase of   6,900
In 2005, the population of the city was approximately         54,550 increase of   2,600
In 2015, the population of the city was approximately         63,800 increase of  9,250

In 2025, the population of the city was approximately   61,797 Decrease of 2,003
 
In 1979 - 2025 the population (including UCSC)                      Increases of 20,797
 
4) UCSC growth took it's toll on housing:
 
In 1979 UCSC enrollment                                                  5,900
In 2025 UCSC enrollment                                                20,140 increase of  14,400
 
5) In 2025 Sacramento Orders California Cities to build more homes:

In September 2024 Newsom signed key reform bills—AB 1893 and AB 1886— which went into effect on January 1, 2025, to codify, clarify, and strengthen the rule to force cities to build more homes.
 
UCSC steps up
 
UCSC has broken ground on a 3,000+ bed development on its campus, (A lawsuit from advocacy group Habitat and Watershed Caretakers had stalled the project)
 
The city is conned by developers
 
For the 2023–2031 state housing planning cycle (RHNA), the City of Santa Cruz was allocated a target of 3,736 new housing units, while unincorporated Santa Cruz County was assigned 4,634 units. Local reports and civil grand jury findings indicate that regional building has fallen significantly behind these mandates, leaving the area thousands of units short of its state-defined goals and affordable housing needs
 
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